The green economy shows signs of steady growth as hiring picks up and companies spend more on environmental efforts, according to a semi-annual survey by GreenBiz.com.
Unlike last year, when the economic downturn dominated corporate decision-making, customer requirements are now the driving factor for most large companies, reports the survey taken earlier this month of 483 companies, nearly half of which have $1 billion-plus annual revenue.
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Today, 35% of large businesses cite customer requirements as the top factor determining their green agenda while 25% cite company leadership. Only 20% name the economy, down from 40% a year ago.