Sales is a process. It’s not done part-time; customers need to feel a connection to the sales person and want you to interact with them differently for different types of products. Companies often focus too much on the technology or product instead of the customer view and customer benefit.
At the latest Entrepreneurship 101 lecture on Sales, MaRS advisor Krista Jones discussed the principles of “selling value” to customers.
Watch the lecture video and read on to find answers to these commonly asked questions:
What role does selling play in a start-up?
Your business doesn’t start until you sell something. Selling is a part of marketing and a sure way to test your product and all other company processes. As a company leader, you need to be directly involved in selling activities from beginning to end. Direct customer interaction will also help you build and improve your product and organization. Read more in our Entrepreneur’s Toolkit article, “Sales 101: The role of selling in a start-up.”
To read the full, original article click on this link: How to sell value to your customers « The RIC Blog
Author: Stephen Rhodes
