Business has gotten to be quite accomplished at dealing with a predictable universe. Corporate chieftains and strategists have sussed out most of the relevant laws that govern this universe and learned how to profitably apply them.
But that universe is a thing of the past. We now live in a volatile marketplace where uncertainty rules and disruptive technologies are the order of the day. In this world, the old laws no longer apply. Success is no longer a fixed point; it's becoming a moving target. Certainty is yesterday's news.
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