MADISON – Somewhere along the evolutionary path from startups to mature businesses, many companies stop innovating.
That’s often unavoidable. Discovery and delivery can be incompatible concepts. As Maxwell Wessel wrote recently in the Harvard Business Review, “Big companies are really bad at innovation because they’re designed to be bad at innovation… When corporations reach maturity the measure of success is very different – it’s profit.”
There are exceptions to the rule, of course, especially in big companies that are learning how to strike a balance. Excellence in execution need not mean incompetence in innovation.
A ready example of a major company striving to remain innovative was on display in Madison last week when Jay Singer, a New York-based executive for MasterCard Worldwide, spoke to the Wisconsin Innovation Network. Singer’s presentation and his separate meetings with Madison-area startup companies demonstrated how some big companies aspire to walk the line.
Even though you may carry a bank-issued credit card from MasterCard, it’s not a financial institution. It’s essentially a technology company that provides networking, data storage, software, analytics, security and related services for financial institutions.