Public speaking is a great marketing tool and exposure medium when used appropriately. On the other hand, it can do damage to your business when done badly.
You’ve probably heard the following tips: practice, practice, practice; come prepared; show up early and get a sense of the room. We can add to the list: don’t fidget, move with purpose or not at all, pause for effect, don’t ‘um’ and ‘ah.’ These are all good points. Debbie Fay of bespeak presentations shares some great ideas in her article Be a Presentation Powerhouse.
There is another aspect to public speaking that I’d like to address here. Many speakers get so caught up in their heads that they don’t stop to think about the impact their words or actions are having on the audience. While public speaking is good for the speaker, it only works well when the speaker frames the speech around what’s best for the audience. Instead of thinking about what you hope to gain from your presentation, remember that you get what’s best for you by concentrating on what your audience members need and want.
To read the full, original article click on this link: How to Connect With Your Audience
Author: Diane Helbig
