What happens when funding dries up, investors are uninterested and grant requests are denied?
It comes down to money: whether it's a creative project in search of funds, a start-up business hunting for investors, or a charity venture raising money for their cause, the bottom line is that each requires cold hard cash. Instead of relying solely on government grants and investors, though, entrepreneurs are turning to crowd-funding to see their project to fruition.
A new way to finance
Crowd-funding relies on the general public to make micropayments in order to fund a project. Many Canadian artists, entrepreneurs, charities and small businesses are getting in on the trend, posting their projects on websites like IndieGoGo.com. Once a project is posted, the public can donate in any amount to help achieve "success" (a predetermined goal amount).
To read the full, original article click on this link: Crowd-funding your project | Life | Toronto Sun
Author: LORI HENRY
