To honor 25 years of backseat-driving robots and vision-scanning iPhones and touchscreen-keyboard-3-D-display hybrids, the MIT Media Lab tapped Brooklyn-based designers (and erstwhile Media Lab rats) E Roon Kang and Richard The to dream up a fresh visual identity. The result is pure, unadulterated Media Lab: an algorithmic logo that generates a sui generis image for each of the Lab’s sui generis brains. (Cue spazzo nerd gasp.)
It’s darn clever stuff. As The tells Co.Design, the Media Lab never really had its own logo. “There were identity components designed by Jaqueline Casey (in 1984) referencing the original (Media Lab) building by I.M. Pei,” he says. “It features a nice colorful mural by Kenneth Noland. But there never was an actual logo per se.” The algorithmic design represents the Media Lab’s first official stab at a coherent identity, and it’s high time. The Lab has transformed from a scruffy operation focused on quaintly enhancing the “digital revolution” into a full-blown brand synonymous with wild experimentation, collaboration, and big-time math geeks. Now, it’s got the graphic design to match.
To read the full, original article click on this link: MIT Media Lab's Brilliant New Logo Has 40,000 Permutations [Video] | Co.Design
Author: Suzanne LaBarre
