Let’s face it – we’re all obsessed with creating a great brand. We have to be! With so much competition, so many ways to reach out to customers, and so many chances to be overlooked we have to fight for attention and placement in customer’s top of mind. And that takes creating a brand that doesn’t just exist, but that is irresistible. Because, as the great Unmarketing states, people don’t share “meh”. They only share awesome.
So how do you do that? How do you make your brand one that customers want to share with their friends? By following the 4C’s. No, we’re not picking out a gem here, we’re simply creating one.
To read the full, original article click on this link: The 4 C’s to Irresistible Online Branding
Author: Lisa Barone
