New entrepreneurs often seem to confuse viability with fundability. Certainly a non-viable business should be not fundable, but many viable businesses are also not fundable. Thus when an investor declines your funding request, you need to curb your anger and understand the real reason for this outcome.
In my experience, here are the most common issues that cause funding requests for viable businesses to be rejected, in priority order:
1. Inadequate business plan. Some investors say half the ideas pitched to them don’t have any plan at all, even though some have great potential. Other entrepreneurs skip just some of the elements in Ten Keys to an Investment-Grade Business Plan. None of these get funded. Investors know that entrepreneurs who start a business without a written plan almost always fail.
To read the full, original article click on this link: Startup Professionals Musings: 6 Ways to Make Your Viable Startup Unfundable
Author: Martin Zwilling
