While I remain skeptical that mobile payments will enjoy the kind of skyrocketing usage some analysts have predicted, some key pieces are undeniably beginning to fall into place to pave the way for growth in the area. Verifone’s vow to include NFC in all its point-of-sale terminals will go a long way toward spurring retailer adoption (which so far has been nearly nonexistent), and handset manufacturers are finally buying in and beginning to package NFC in their smartphones.
But simply providing the technology for mobile payments isn’t enough — the industry still needs to offer truly compelling reasons for consumers to reach for their phones rather than their (real) wallets. The key to that will likely be in developing mobile applications that consumers actually want to use as they shop and conduct transactions.
To read the full, original article click on this link: 3 Things the Mobile Wallet Needs to Replace the Real One: Mobile Technology News «
Author:
