As part of a larger research project on innovation and business platforms we have interviewed a range of global companies about their innovation practices and strategic concerns. The research is due out later this year. Here are some early results. What are people in large companies saying about the pressures of innovation? The findings, in our view, point to a need to overhaul how we see innovation. Solutions will not be found in new innovation tools like open innovation but require fundamental reappraisal of how markets function and the competitive position of the enterprise.
1. There is pressure to move from episodic to continuous strategy: the question repeated in different ways by executives responsible for innovation is how do I deal with disruptive change and continuity at the same time? We phrase that as episodic versus continuous change. A related component is the challenge of making fundamental change acceptable. Many organisations acknowledge the power of the corporate immune system to kill new ideas dead before they have a chance to grow and in effect to maintain an episodic culture.
To read the full, original article click on this link: Is it Time to Rewrite the Innovation Playbook: Ten New Requirements in the Age of Hyperinnovation | InnovationManagement
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