Tony Fish’s advisory company, AMF Ventures delivers strategic advise to big web and mobile players including Microsoft, Vodafone, Nokia, O2 and Intel. As well as working on strategy Tony is an investor focussed on teams which he believes are on the edge of great new business propositions. We asked Tony to describe the entrepreneurial decision process and how it relates to executive decision making.
My decision processes tend to be biased towards serendipity (connection) over business plan, purpose over profit, and team over individual. A corporate executive, driven by the vision of his company CEO, is led from the top. Theirs is a world of structure, policies and push; there is a need for plans and approval, controls and processes. This core thrives on stability, sameness and routine.
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