“Dear CEO,
I hope you are well and had a successful 2010. I know how tough it can be – you have shareholders questioning your decisions; employees questioning your leadership; and customers questioning your product.
In fact, you’ve probably had to deal with so many questions in the past 12 months that the last thing you want to see is another question, especially from someone that may or may not be a fan of your product.
So I’ll try and keep this brief and limit the questions.
As you move your company forward into 2011 and beyond, there are a lot of challenges that are going to come your way. There’s this new fad called “social media”, for example, that everyone and their dog is telling you is the next big thing, and you need to be in it or be out the game...."
To read the full, original article click on this link: Dear CEO - A Call to Action For Today's Business Leaders | Danny Brown | Social Media Marketing Blog