People have paid good money to hear Eric Koester‘s advice about running a startup. One of his cardinal rules: Don’t go into business with people you don’t know very well. “Founders—it’s like marriage. You’re basically pinning your hopes on each other,” Koester says.
So much for that bit of wisdom. This time Koester ignored his own counsel to co-found Zaarly, an online buying startup that tweaks some of the current trends in crowd commerce by putting buyers at the center of a name-your-price market. Say you’re in a social emergency and would pay $100 for a decent bottle of wine to be delivered to your hotel by dinnertime. Zaarly lets people put those kinds of bids out to the crowd and see if anyone’s willing to make a quick buck.
To read the full, original article click on this link: Zaarly’s Wild Ride: Winning a Weekend, Quitting a Job, and the $100 Midnight Cheeseburger | Xconomy
Author: Curt Woodward
