For consumers, the evidence of innovation- whether it be a new, more advanced phone or a more efficient, fuel-saving car- can be fairly obvious. But, as Gregory Ferenstein highlighted earlier this month, measuring that progress- as well as the multitude of other advances in technology developed and marketed by U.S. firms each year can be a difficult task. Faced with a world where the simple awarding of patents no longer reflects trends in innovation and business practices, Director of the U.S. Patent and Trademark Office David Kappos recently called for the institution of a new way of measuring innovation.
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