Let’s say you are trying to sell cookies for a school fundraiser at the local mall, and you want to pick the ideal spot to set up your table. You’d probably look for an area with a lot of traffic. And once you’d picked your spot, you would no doubt give some thought to your pitch. A friendly hello and nice smile would set the stage nicely. Perhaps it would be a good idea to offer samples or to have friends hanging around saying nice things about the cookies or the school.
A recent Journal of Experimental Social Psychology article by Larry Sanna and his associates at the University of North Carolina suggests a more surprising factor that you might want to consider – proximity to an escalator.
To read the full, original article click on this link: Why Escalators Bring out the Best in People: Scientific American
Author:
