Middle managers and marketing folks dealing with business-to-business companies that are still delaying their social media programs – pay attention! We’ve reviewed our share of social media books here, but this is the first one targeted specifically to B2B applications. This is a book I received from the publisher, but I would have purchased on my own because of my extensive involvement in the B2B marketing space.
Authors Paul Gillin(@pgillin) and Eric Schwartzman have written what I’ll call a foundation book for B2B social media marketing, Social Media to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads and Build Client Relationships.
To read the full, original article click on this link: Social Marketing to the Business Customer
Author: Ivana Taylor
