We're told these days that we must all be innovators. But Oded Shenkar, a professor of management at Ohio State University's Fisher College of Business, says this is actually the Age Of Imitation. The business environment is littered with first movers who have underperformed their peers - think of White Castle, the first fast-food purveyor; and Diners Club, the first issuer of credit cards - while many imitators do so well they push the innovators out of business. On Ivey Business Journal, Prof. Shenkar outlines the methods imitators use to succeed:
To read the full, original article click on this link: Don't just innovate - The Globe and Mail
Author: Harvey Schachter
