As part of its ongoing attempts to make its business-oriented network more social, LinkedIn launched an open plugin platform on Wednesday that looks and sounds very much like the “open graph” platform Facebook launched last year with much fanfare. Like Facebook’s offering, LinkedIn now allows developers and website publishers to add various features from the network as widgets or plugins on their pages, so that users can connect their activity to the LinkedIn network. More than any of its previous moves, this one throws LinkedIn into head-to-head competition with Facebook for the clicks and identities of web users.
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