It was credited with bringing US President Barack Obama into power in 2008. Crowdfunding attracted lots of relatively small campaign donations that amassed to make the biggest-ever election war chest for a presidential candidate.
In the current tough lending environment, UK businesses looking to find other avenues of finance can now implement the same strategy – or so the theory goes.
Growth creators
Luke Lang, co-founder of Crowdcube, which launched in March, says the business has taken the notion of crowdfunding ‘a step further’. Rather than backing social or arts projects – the main goal of similar sites such as Kickstarter in the US – Crowdcube offers ‘ordinary people’ a shareholding in high-growth businesses.
To read the full, original article click on this link: Accessing the crowd market | Growth Business UK
