FOREWORD
The world has changed. Things are different than they were. Nothing is the same, except one thing: bad management, which is as eternal as death and taxes.
The sweeping changes in society and rumbling shifts in a globalized marketplace are giving the business world a massive tummy ache. What's needed to address this problem is a huge square "Alka-Seltzer" made out of paper.
And that's the reason for this book.
In today's world, we face challenges of many different kinds, ranging from "How should I order my coffee at Starbucks?" to "How can I get that damn 'Whip My Hair' song out of my brain?"
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