So many of my company’s clients want to brand themselves–to be known in a sea of competitors as the best. And while this is certainly possible, it takes deep pockets and lots of time — something most small businesses don’t have.
And so I say that branding is a luxury.
What I mean by this is that there are many other things that will bring in sales more quickly than branding. I define branding as anything done to make your company stand out in a sea of non-differentiated brands, and that includes everything from your logo to sponsoring events locally and nationally.
To read the full, original article click on this link: Why Branding Is a Luxury for Small Businesses
Author:Susan Payton
