General Electric recently introduced the Vscan, a portable ultrasound device that looks like a cross between a cell phone and an iPod.
The inspiration for this product did not come from the U.S.; it came from India.
India’s rural physicians, who at most use a thermometer and stethoscope, were put off by the bulky, expensive and hard-to-use ultrasound devices that GE traditionally sells in Western markets. But Indian physicians are not technophobic. After all, they all use cell phones. Observing this, GE’s engineers had a eureka moment: What if they designed an ultrasound device that was as simple to use as a cell phone?
The result was the Vscan, which is now being rolled out in emerging and developed markets alike.
To read the full, original article click on this link: America must embrace global innovation – Global Public Square - CNN.com Blogs
Author: Navi Radjou, Jaideep Prabhu, and Simone Ahuja
