What I’ve learned the last 10 years of working with entrepreneurial small businesses is that this savvy group of marketers cares about three things: getting more customers, increasing sales and saving time.
Small businesses tend to focus most, if not all, of their marketing and sales resources on closing hot leads — which means the not-ready-to-buy-yet leads end up getting thrown out with yesterday’s garbage.
This “get more customers now” mentality, combined with a lack of time and resources, hurts small businesses and often causes some serious inefficiency in the marketing and sales funnel.
To read the full, original article click on this link: 5 Signs You’re Throwing Leads in the Trash
Author:Clate Mask
