Want to build a device that takes video in 360 degrees? That can communicate with a car's onboard computer, or connect to sensors that can measure your heart rate or blood pressure? It used to be that to build a self-designed gadget, you had to know how to make it entirely from scratch. And if, after testing it, you wanted to sell a few, you had to build each one by hand—large manufacturing companies generally wouldn't pick up the phone to take orders that numbered fewer than hundreds of thousands.
A process called mass customization is changing that, offering a way to use the technology of mass production to manufacture devices in small quantities. Taking off in sectors ranging from electronics to fashion, it lets design-savvy consumers get exactly the products they need. It also offers a heavy assist to small businesses that want to get started without huge capital investments, or to give their customers some input into design.
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Author: ERICA NAONE