It’s great to be a green business. But even better is being a green business with customers who are highly passionate about your sustainability initiatives.
Many of today’s popular “green” brands – think Seventh Generation or Whole Foods – have found ways to get their customers involved with their environmental good work, whether it’s offering free parking spots to hybrid drivers or giving tips on how to be eco-friendlier at home. This is certainly not a quick process, but rather an evolution that involves thoughtful and ongoing communications.
To read the full, original article click on this link: 4 Ways to Engage Your Customers in Your Green Efforts
Author: Kelly Spors
