Risk and fear of the unknown are the biggest obstacles companies face when trying to convince other organizations to adopt new technology. Even if you have a compelling value proposition, unless there is convincing evidence that the product or service works as promised, companies won’t change.
One of my clients is a South American company called HiddenBed, the developer of a cleverly designed bed/desk combination. Think of a sophisticated Murphy bed with a desk that rises into place when the bed is raised (pictured, right, or, watch it in action). The secret is a patented hydraulic mechanism that is so smooth it enables a cup of coffee--along with your computer, pens, and whatever else is on your desktop--to remain in place as the bed and desk are raised and lowered.
To read the full, original article click on this link: For Tips On Convincing The Risk-Adverse To Adopt New Tech, Look To The Murphy Bed | Fast Company
Author:Neil Baron
