How do you get ideas to spread, especially in organizational communities of practice (often behind the firewall) to encourage innovation?
In Connecting Ideas with Communities, I figured that if you want to foster large-scale change in an organization or even a network, then you would:
- Connect the right Mavens with the potential Innovators,
- target the Early Adopters via the Connectors, and then
- find the Salespeople who will influence the Early Majority.
The oft-quoted 90-9-1 rule, would infer that you only need 1% Creators (Mavens):
User participation in an online community more or less follows the following 90-9-1 ratios:
- 90% of users are Lurkers (i.e., read or observe, but don’t contribute).
- 9% of users are Commenters. They edit or rate content but don’t create content of their own.
- 1% of users create content and are Creators.
To read the full, original article click on this link: Harold Jarche » Communities across the chasm
Author: Harold Jarche
