If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my article “Investors Expect Ten Essentials in a Business Plan.”
The overriding principle is that your business plan must be easy to read. This means writing at the level of an average newspaper story (about eighth-grade level). Understand that people will skim your plan, and even try to read it while talking on the phone or going through their e-mail.
To read the full, original article click on this link: Startup Professionals Musings: 10 Simple Ways to Maximize Business Plan Impact
Author:MartinZwilling
