Some of the worst product flops in history started as big ideas.
Crystal Pepsi was billed as the here and now of colas, offering a caffeine free alternative with the grandeur of health and clarity. Nokia’s NGage phones were an attempt to lure gamers from their portable gaming systems and give them that platform on their cell phones. The fata
l flaw of these products was a fixation on an idea that just didn’t work for mass-market consumption.
Crystal Pepsi didn’t taste so clear, and the NGage phone looked like a taco, and didn’t work well as a phone. Both were great ideas, in theory – but a focus on the ideas themselves ultimately led to their demise. In so many ways the idea of ideas is ruining the innovation process. Here’s why:
To read the full, original article click on this link: How the idea of ideas is killing innovation | VentureBeat
Author:Riley Gibson
