The most radical thing a new company can do is sell their product, says serial entrepreneur Steve Blank. He believes that the company founders - not the sales team - should be the first to try to turn a profit, as they will learn firsthand about their product's shortcomings and usability. Great engineers directly understand what their customers need.
To read the full, original article click on this link: Stanford's Entrepreneurship Corner: Steve Blank, Serial Entrepreneur - Engineers and Founders: The First Sales Team
