In the world of venture capital (VC), ideas are plentiful but fundable businesses are hard to find. Despite the perception, VCs do not fund ideas alone, no matter how solid passionate entrepreneurs believe they are. To negate risk, VCs evaluate proposals based on several characteristics, often in-line with their specific funding mandate, to bridge the huge divide between a cool idea and a fundable business.
Differentiated
VC funds are inundated with requests for capital to get start-up businesses to the next critical level but very few offer significantly differentiated product or service in the eyes of their target market. The tech behind the business maybe amazing but it still needs to meet the customers’ burning need and deliver greater benefit to them.
To read the full, original article click on this link: Funding your business: 8 ways to win over VCs | memeburn
Author:Alexandra Fraser
