Technology is fueling emerging markets previously unforeseen. These new markets are not being created from old business models rather new models that leverage technology and existing assets. Subsequently these new models are creating new value not previously recognized by older models.
The new models are in the middle and on the edge. On the edge being at the fringes of markets being served by the older models and buyers looking for value at competitive prices and greatly improved experiences. New markets in the middle represent those wanting neither the most expensive or the cheapest rather value in the middle.
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Author: Jay Deragon