Last year, reports said creativity was on the decline in the U.S. However, reports this year indicate that creativity is more important than ever to business success. IBM weighed in with a massive study, interviewing over 1,500 CEOs around the world. Those CEOs collectively agree that employee creativity is the most important talent for the 21st century.
Although it seems to be on the decline, creative capacity is more important than ever. Many large companies deem creativity a major competitive advantage.
To read the full, original article click on this link: 12 Tips to Make Your Company More Creative