In its ‘Innovating for the Next Three Billion’ report, Ernst & Young examines the emergence of the global middle class and explores the innovation capabilities that companies must build in order to seize a new market (of unprecedented size).
Between 2011 and 2030, the number of people in the global middle class will grow from 1.8 billion to nearly 5 billion. Most of this growth will come from Asian and other rapid-growth markets. Between 2009 and 2030, demand from the global middle class could grow from US$21 trillion to US$56 trillion. With stagnant growth in established markets, global companies are taking a hard look at this explosion of new purchasing power.
To read the full, original article click on this link: Innovating for the Rising Global Middle Class
