Conscious Consumption. Millennials are still consuming. The Recession proved to be more of a reset button, allowing them to focus on what’s important. Brands like TOMs shoes and FEED are examples of how Millennials are getting great products yet supporting even better causes at the same time. This is a trend that’s here to stay.
Profitable Purpose. This term is frequently used by Adam Braun, founder of Pencils of Promise. For non-profits to survive and appeal to a new generation of donors, they will have to understand the power of profitable purpose. Millennials want to feel a personal connection to the brands they’re supporting. Simply writing a check won’t do; they need the experience.
Cake Baking. No, I’m not literally talking about baking a cake; this is an analogy for the process of making products. Millennials are more interested in the process of, say, baking a cake, than in buying the cake. So what does this mean for business? A behind-the-scenes view of designing the new J. Crew collection might be the push needed to get Millennials interested in the product. Millennials like the process more than the product.
To read the full, original article click on this link: Top 10 Trends of 2012 | Young Entrepreneur Council (YEC)
