One of the first things company founders with a great idea or product must do is raise growth capital. The so-called "elevator pitch" is a 3-minute summary aimed at convincing potential investors to open their wallets.
It's all about delivering the right information with panache. Science|Business organised a master class for the finalists of its annual Academic Enterprise Awards (ACES) and European Institute of Innovation and Technology (EIT) Awards to help new entrepreneurs learn what to do, and maybe more importantly; what not to do.
To read the full, original article click on this link: So you want to be an entrepreneur? - Science|Business
