Growthink - a leading entrepreneurial consulting firm that has helped thousands of clients develop business plans - reveals the secret to finding angel investors. Angel investors are those elusive, much sought-after individual investors with money for early-stage companies. And unlike marketing efforts for other business ventures, wide-ranging marketing efforts for securities and equity is forbidden by US law, bound by "General Solicitation" regulations. So how does an entrepreneur find that angel investor needed to get a company off the ground? Given the laws against "General Solicitation" what should an entrepreneur do? That answer is fairly simple - network.
Dave Lavinsky, co-founder of Growthink, says, "I do a lot of marketing. I market via my website. I market via social networks like Facebook and Twitter. And I market via more traditional means like public relations and direct mail. But when it comes to several of these marketing channels, there's one thing I NEVER market, and that's equity or securities. You see, while you can market products or services pretty much anywhere, in the United States there are many laws that the regulate the sale of securities, mainly the stock in your company that you may want to sell to individual or 'angel' investors."
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