In a world where image is key, start-ups often find themselves playing catch up.
Marketing advice for start-ups is now available through relatively new "incubator" programs, like the Brandery, a Cincinnati-based program that pairs tech start-up founders with mentors from big marketers like Procter & Gamble Co. PG -0.31% as well as major branding agencies.
Rob McDonald, the 28-year-old son of P&G's chief executive, teamed up with a Twitter employee and a former P&G brand manager to create the Brandery, which is open to early-stage entrepreneurs around the country seeking marketing and branding advice as they also try to get their business ideas off the ground.
To read the full, original article click on this link: Big Firms Mentor Start-Ups on Their Image - WSJ.com
