NBCUNIVERSAL is forming a unit called Curve Films, but there is no intention for it to compete with siblings at the company like Universal Pictures or Universal Television.
Unlike those units, whose output is meant for millions of moviegoers and video viewers, Curve Films has a far more defined target audience: Madison Avenue.
Curve is the brainchild of the NBCUniversal integrated media group, which helps sales executives at NBCUniversal peddle commercial time and ad space on their myriad broadcast, cable and online properties that extend from Bravo and iVillage to NBC and the Weather Channel.
To read the full, original article click on this link: NBCUniversal to Entice Advertisers With Filmed Research - NYTimes.com
