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COTT ANTHONY, A MANAGING DIRECTOR AT THE INNOVATION CONSULTING FIRM INNOSIGHT, OFFERS A STEP-BY-STEP GUIDE TO BUILDING INNOVATION INTO YOUR COMPANY’S DNA.
It sounds so seductive: a “culture of innovation.” The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google--the sorts of places where innovation isn’t an unnatural act, but part of the very fabric of a company. It seems a panacea to many companies that struggle with innovation. But what exactly is a culture of innovation, and how does a company build it?
To read the full, original article click on this link: How Do You Create A Culture Of Innovation? | Co.Design: business + innovation + design
