If you want the world to crowdfund your project, it helps to offer something in return. Rewards and perks are a driving force on sites such as Kickstarter and Indiegogo.
For instance, if you contribute $25 to the Ever Lovin' Jug Band's campaign, you'll get a copy of their debut album on vinyl.
To read the full, original article click on this link: Crowdfunding: the equity divide between borders - The Globe and Mail
