The most-funded project in Kickstarter history, the Pebble smartwatch has become an example of the power of crowd-sourced funding to turn an entrepreneur’s dream into reality.
Designed by California-based startup Allerta under founder University of Waterloo grad Eric Migicovsky, the smartwatch became a near-instant success on the popular crowd-funding website when it launched in April, hitting $1 million in 28 hours and surpassing the $3.8 million mark in less than a week.
To read the full, original article click on this link: The Crowdfunding Bible according to Scott Steinberg - thestar.com
