Henry Chesbrough is the key-speaker at the 14th B2B Marketing Conference on 5th june 2012 and on this occasion, the Social Economic Council of Flanders had an interview for the SERV-magazine of June 2012. In recognition of his contribution to the Flemish debate on open innovation, we publish here the English version.
Henry Chesbrough, worldwide known for his pioneering work on open innovation, published recently a new book titled Open Service Innovation. Key to innovation is 'think of your business as a service business' or 'make your product a service'.
To read the full, original article click on this link: Open innovation: an interview with Henry Chesbrough | SERV
