We can use The Innovation Matrix to help us understand how the innovation capability of firms evolves over time. A great case study in this regard is Procter & Gamble. Starting from the late 1990s, this is the path that they’ve travelled:
In the late 1990s, their innovation program had lost its way. Successful product innovation was at the centre of their competitive strategy, but their performance had been slipping. P&G had reviewed their Research & Development strategy and increased their budget for the five years leading up to 1999, even though they already had one of the largest R&D budgets in the world.
To read the full, original article click on this link: Procter & Gamble – Using Open Innovation to Become a World Class Innovator « Innovation Leadership Network
