Escape the City, which helps people leave 'unfulfilling' corporate jobs, is favouring social lending rather than institutional investment to help it grow, and has topped £500,000 inside 15 days.
Speaking exclusively to GrowthBusiness, co-founder Rob Symington says that when the business embarked on its fundraising efforts it was not aware of the crowdfunding system. But he believes that funding the business with a large pool of micro-investors fits in with its brands and the way it wants to develop in the future.
Escape the City began as a newsletter when Symington and his co-founder Dom Jackman were still working as management consultants. After leaving their jobs two years ago, the two bootstrapped the business with £15,000 each in savings until they felt it was the right time to seek external investment.
To read the full, original article click on this link: Tech firm snubs VCs in favour of crowdfunding - Escape the City
