It turns out JK Rowling was right after all: a café can be a very productive working environment. Just in case the Harry Potter books were not proof enough of this, along comes a study in the Journal of Consumer Research, which concludes that a moderate rather than low level of ambient noise "induces processing disfluency, which leads to abstract cognition and consequently enhances creativity".
To read the full, original article click on this link: Want to get creative? Then visit a coffee shop | From the Guardian | The Guardian
