Customers change. Competitors change. Technology changes. If you don’t do anything, new and competitive products catch up and overtake your products and services quickly. A study by A.D. Little has shown that the life cycle of products has decreased by factor 4 the last fifty years. So innovation is essential. But it is time consuming. It demands a lot of resources. And a positive outcome is very uncertain. In this blog Gijs van Wulfen offers a helping hand by identifying five common mistakes to avoid.
In one of my earlier blogs on IM I identified 40 reasons why people are struggling with innovation. And a lot of mistakes are made over and over again. That’s why I like to share with you five ways to commit innovation suicide. So you can avoid them in practice.
To read the full, original article click on this link: Five Ways to Commit Innovation Suicide | Innovation Management
