Something that always gives me pause is when I hear entrepreneurs and their managers refer to their small business as “the company”, or even worse, “the corporation.”
I was talking with an entrepreneur who has two partners and no employees. Their business seemed to be kind of “stuck.” They were not getting some important, and yet basic things done to market their business and take better care of their customers. He kept saying things like “the corporation needs to do this” and “the corporation should do that.” They were spending most of their time trying to determine who should have what title and how to create a well-defined structure.
To read the full, original article click on this link: You're a small firm? Don't rush to be big. - CSMonitor.com
