IN December 2008, Georgette Kaplan and her two daughters, Stephanie and Jamie, felt as if they were receiving a wonderful holiday gift.
Products from their personal-care company, Ms. & Mrs., were going to be showcased on “The View,” the ABC talk show, as part of its seasonal gift guide. Giddy with anticipation, the women huddled around a television in their Chicago office on the day of the broadcast as heavy snow fell outside.